HOW TO SPOT TRENDS BY ARNOLD & BIRD

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How To Spot Trends By Arnold & Bird

Find all the different places to spot trends and how creative businesses and designs can get inspired.

Media

 . Magazines–indie and mainstream

 . Newspapers

 . News sites

 . Issuu and your local library are great resources

Inspiration sources

 . Pinterest–go on with a plan and don’t get sucked in

 . Crowdfunding sites–see what’s new

 Exhibitions

 . Pop ups

 . Blogs–follow onBloglovin or Instagram or Facebook

Social media

 . Instagram

 . Facebook–what are people talking about, trending challenges, viral posts that are shared

 . Twitter

 . LinkedIn

 . New platforms that are emerging and disrupting the scene–e.g. Vero or ElloCompanies

 . Innovations and new concepts companies are bringing out

 . Subscribe to companiesnewsletters you admire so you can get the first scoop.

 . If your inbox is overflowing edit your preferences and maybe divert to aseparate inbox and check it twice a week

 . Business publications–or subscribe to The Drum or Marketing Week

 . Go comp shopping. See what’s on display, what’s their visual merchandising looking like. Companies like J Crew, Anthropologie, Selfridges are always experimental in their approach

 . What is their marketing message?

 . New business models

Trend experts

 . Pattern Curator (obviously!)

 . WGSN

 . LSN Global

 . Trend Bible

 . StylusFind free content from these companies on their blogs, social media, reports and newsletters


 

Arnold & Bird was started by Joanne Griffin to creatively empower design-led souls in making their ideas a reality. She specializes in developing product ideas for creative businesses to expand their product range and bespoke graphic design.

 

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www.arnoldandbird.com

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