SPRING / SUMMER 2019 MACRO TRENDS
For Spring / Summer 2019, we are seeing comfort as an overall essential aesthetic. There is an overarching easy, yet intentional put together vibe for this season. Rather than looking to other countries for this trend, California classic style seems to be popping up as the obvious underlying influence.
hyper real lo-fi
Another trend emerging for Spring / Summer 2019 is the mash up of polar opposites. New vintage. Really bright brights & really pale pastels sitting with each other. It's not like what we've seen in previous seasons, this go around is slightly softer. Intense hues in organic shapes. Lighter shades in more aggressive patterns.
SS19 MEGA TREND
Though this may seem like a repeat or something that hasn't gone away. It's not. Trending for Spring / Summer 2019 has a modern twist to authenticity. Different than past seasons of taking one country or identity & expounding on it. This trend is a little more nonsensical, slightly haphazard as an homage to unity.